Posts Tagged ‘customer feedback’
Getting to Know Your Customers
The donut business is like any other business and it is important that you get to know your customers. The more information that you have about what they like and don't like the more money you will make and the less money that you will spend on trying to find out that information. One of the best ways to get know your customers, and this is assuming that you have started your donut business already, is to ask for feedback. We are also assuming that you are catering to small groups of people and doing what we are doing and selling small doughnuts. We also assuming that you do not have a large franchise donut shop. But this will work for those as well.
There's several things you should do to get customer feedback. There's so many companies to ask for feedback from the customers but do not supply an easy way for the customers to give them that feedback. The first thing you should do is make it easy for the customer to give you feedback. Supply them with a pen and paper and simply ask them what they think about your donut business. Provide a website where they can give you feedback on their experience with your company. Maybe reward them for their information. Ask them what you can do to better serve them and provide a forum for them to do that. Take advantage of all the social websites that are available & sign your company up for them.
Organize and track your feedback and let customers know that you plan on resolving complaints and actually respond to their positive and negative feedback. A sickly established a process to adjust each complaint that you receive. Train your employees on soliciting and managing feedback that you get from your customers. The donut business is like any other business and it is important to know what your customers are thinking. A satisfied customer will tell their friends and family about you which will result in much more business. Be smart about your feedback process.

