My Donut Business.com

As we talked about In the previous post finding a good location for your donut business is a top priority. We personally are staying away from pricey malls that charge a lot for rent and where the overhead is a lot and the traffic may not be what we expect. I have paid a lot of attention to food places in the mall, people selling fudge, candied popcorn and every kind of sweet you can imagine, and it seems that many do not stay very long. I would love to know the reasoning behind this. One cookie store, actually opened up another small stand in the center aisle of one of the mall coridoors. I assumed that they must be doing quite well to open up another store. But regardless, we do not plan on opening a doughnut shop in the mall.

As we mentioned last week, we are trying to get in a flea market where we can sell doughnuts. I think we might have mentioned before, that we are also interested in selling doughnuts at fairs and festivals. People at fairs and festivals are pretty much a captive audience. Eating tasty foods is almost a tradition at these places. Instead of leaving when they get hungry, they find places to eat there. When you are selling small doughnuts at fairs and festivals, you are also selling convenience.

When you are selling doughnuts at a fair or festival the rent is usually a lot less than if you had a storefront establishment. In addition you are only paying when people, a lot of people are there. When you rent a spot at the mall, you are paying when there might not be very many people at the mall. If you make your business portable, you can travel to a lot of the fairs and festivals all over the country. If you feel financially secure to do so and are not tied to your job this may be an an excellent opportunity for you. Traveling from Festival to Festival is not for everyone, But can be very rewarding monetarily.

It can be very difficult to get your foot in the door at fairs and festivals. There is often times a waiting list just to set up shop. Many times if you have something different such as a doughnut, you may have a better chance of getting your foot in the door. I always thought it would be a neat idea if they had some sort of bidding process for the food vendors, it would be interesting to see how it went. It may price some people out of the market.