Posts Tagged ‘doughnut’

Your questions about How to Start a Donut Business

Each week (maybe even 2 or 3 times a week)  I am going to answer questions that I've recieved since starting this blog almost 2 years ago....  I still get questions averaging about 3 or 4 a week...  I am going to start sorting through my email and posting the answers to all the questions I have recieved...  of course the names have been protected and I wouldn't dare put anyone's real name unless I was asked to.....   Keep those questions coming,  you can ask them on the Ask a Question Tab.

Today I am answering questions about donut franchises... enjoy!

Charles asks…

How do I start a donut business such as Dunkin or JCO? or JCO Donuts?

I know its a franchise business so I want to know how much is the money involve n what license do i need to apply ... I can't seem to find any definitive answers on franchises...

John answers:

Personally, For donuts, I would not franchise... I have looked into different franchising oportunities and it just isn't worth it in my opinion.  Now I agree that branding makes a huge difference in a restuarant on in the food industry.. however, donuts are a little different.  If you have a good donut recipe and something catchy, you would not need the huge overhead of a franchise.

My suggestions.

1. Attend some training in baking or confections... a lot of times there are classes at your local community college.
2. Experiment of the different donut
variations ... check our our website mydonutrecipe.com Ed Chastain also puts out a good product where he teaches you how to make donuts,  it is really that good.  Experiment and come up with something on your own.
3. Open your donut shop with coffee, your own drinks...   something catchy.
4. Start selling your donuts to churches, concessions (see our main blog),  see if people like the taste of them before you invest in a lot of equipment, etc.

This is cheaper but riskier... but business is  all about risk..

Lizzie asks…

where is the  JCo donuts & coffee headquarters?

John answers:

It is owned and operated by the Johnny Andrean Group and has its HQ in Jakarta:
Supermall Karawaci
Phone (021) 5421 1998
Email : hello@jcodonuts.com

http://www.jcodonuts.com/

Maria asks…

where I can buy donuts in Krakow, Poland?

John answers:

Wow, this is an interesting question... Personally I have never been to Poland (lived in Europe for several years though, specifically in Germany)   The only thing I know about Polish donuts is "paczki" though I have never had them personally... I run into a lot of recipes for them.. going to have to try them one day soon I guess.


Second Donut Taste Test

My business partners and I tried another experiment using liquid soybean oil from Sam's and the partially hydroginated soybean oil from Lil Orbits. It should be noted that the ingrediants for each were the same according to the nutritonal labels, but the amounts of each ingrediant were not stipulated. So, exactly how much citric acid is in there? Does it really matter? Who knows. There was one glaring difference between the oils, however. The Lil Orbits oil contained transfat while the Sam's oil did not. I guess you could say we were trying to make healthy donuts with the Sam's oil! Okay, maybe not. But, we were interested to see it there was a taste difference.
We started with the Sam's oil, and I made a small mistake in preparing the batter. Two weeks ago during our last taste test session we noted that if prepared exactly to the directions the batter set up quickly. This made it too thick to pour through the applicator. I noted the same consistency again and added a bit more water to the batter to thin it out. Apparently, I added too much as the batter became too stringy. Ugh! Frustrating! So much for finding a happy medium.
Instead of coming out in nice rings through the applicator the batter came out in clumps with strings attached. Someone commented that it looked we were deep frying tarantulas. Yum Yum! The cooking time was the same, but more bubbles were noted rising through the batter in the oil kind of like what you see when cooking pancakes. With the thinner batter more tiny pieces were left in the oil follwing the cooking process "dirtying" the oil. Note to self--easy on the water.
Surprisingly, I did notice a taste difference between the oils. We tried both sets of donuts together, some hot and some cold after sitting for an hour. Same results. The donuts made in Lil Orbits oil were slightly better with a pleasant cake-like taste. The donuts cooked in the Sam's oil were a bit heavier and greasier. Even though there was a noticable difference in was only slight, and in my opinion insignificant. When running a business it's a no-brainer that costs must be controlled. Getting oil from Sam's is less expensive than from Lil Orbits mostly because of shipping costs. The Lil Orbits does make a tastier donut, but it would also have to be a more expensive donut to turn a profit. I can say that the donuts we made last time with the pure vegetable oil were my least favorite with the ones being made with the Sam's oil being superior.
My business partners and I plan on videotaping the donut making process next week using our Lil Orbits test kit. Stay tuned!

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