My Donut Business.com » Starting a Donut Business

Update on Finding Events/Festivals to Sell Our Donuts

John — Tue, 25 May 2010 03:31:27 +0000

The Importance of a Marketing Plan

John — Fri, 30 Apr 2010 23:56:06 +0000

We talked last week the importance of having a business plan for your doughnut shop business. It is also equally important to have a plan for marketing. We touched on this briefly a few months ago but would like to discuss it in more detail and in our post today.

Your overall marketing plan should cover 3 to 6 months. You need to determine how much money you're going to commit to marketing your doughnut business. You also will determine how the money will best be spent and be realistic on your goals. After this you will need to determine your target market. Where are you going to sell your donuts and to whom. Who are the people that are most likely to buy your product? Do they have families? Does it matter how much money they make? You do not want to answer every one to these questions. Everyone is not who your target market is, do not fool yourself into thinking this, it is a mistake that a lot of people make. Target different people with different marketing, most of the big companies do this. Your marketing will be different to college students that will be to stay-at-home moms.

Think about how you're going to reach these people, are you going to use a mailing list? Are you going to put an ad in the paper? Are you going to give away free samples? Putting an ad in the paper or using a mailing list could be a start in getting the word out for your donut business. Especially if you want to set up shop there and sell them at their venue, i.e. their church, school or whatever. If you decide to use a mailing list, narrow it down as much as possible. You can buy mailing list of all the churches in your town. A lot of times they will even mail the postcards or letter for you. Don't buy from the first-person that tries to sell you a mailing list, you could get burned very quickly. Pay attention to your marketing, it can mean the success or failure of your business.

Importance of Having a Business Plan – Update

John — Mon, 19 Apr 2010 21:51:34 +0000

I realize we've discussed this before but I found some really good business plans on Ebay the other day and I wanted to share them with you... they are below... a few things to look for when purchasing a donut business plan:

Is it specific to the donut business?
Is it customizable and includes a template?
Does it automatically calculate spreadsheets, tables and graphs?

The above are important to make your life easier when developing your plan.....

Donut Shop Business Plan Bundle

US $39.95

16d 7h 40m

Donut & Bagel Shop Start Up Business Plan NEW

US $19.95

14d 12m

How To MAKE MONEY Sell FOOD Start CONCESSION STAND Business Mini Donuts Corn Dog

0 Bid

US $16.95

1d 3h 4m

Donut Shop Business Plan Bundle

US $39.95

16d 7h 40m

Donut & Bagel Shop Start Up Business Plan NEW

US $19.95

14d 12m

How To MAKE MONEY Sell FOOD Start CONCESSION STAND Business Mini Donuts Corn Dog

0 Bid

US $16.95

1d 3h 4m

Trying Out Different Ideas/Menu Items in Your Donut Business

John — Sun, 11 Apr 2010 06:35:51 +0000

We have talked before in previous posts about trying different things in your donut business. Questions come up like should I sell coffee? Should I sell milk? Should I sell coffee? Should I sell orange juice? Each one of these has its disadvantages and advantages, just like selling anything else. You need to consider the overhead that each one will give you and the profit that each one could give you as well. You may, depending on the location, be better off just sticking to selling your doughnuts alone without anything else accompanying them. But there are situations where selling drinks could be beneficial.

I think we mentioned this before, we were in San Francisco on Pier 59 I believe (I'm not sure of the exact number) And there was a small doughnut shop on the Pier. It had been there a few years before and I assume that it is still there now. They seem to do very well, even though it was a slow time of year and the traffic was down. There were not a lot of people on that here, buying anything. But the little doughnuts shop had a steady flow of traffic buying their doughnuts. I thought it was very interesting, and that we had seen the doughnut shop before it was not until a year later that we had the idea to have one of our own. But one thing that we noticed is they did not sell any beverages except coffee. They sold a mini bag of doughnuts with about Half a dozen in each bag for three dollars. My partner and I absolutely loved them. Wow, it makes me want to go back to San Francisco, the two of us. We had such a good time, it really brings back good memories.

Anyway, back to trying different things in your donut business. If you have a stand-alone store and offer multiple varieties Of doughnuts, like the big chains, then of course it will be necessary for you to have drinks. He not only will have to have coffee, but you will probably have to have orange juice sodas and other drinks people enjoy in your area. By the same token if you have a large store then you probably won't need multiple varities of donuts. This is just not our business model, we are selling small doughnuts without drinks. Perhaps in the future we can offer a bigger menu. But for us this works out very well. Try different things in your donut business will be depend on your resources, venue and your audience, it is pretty much that simple.

Want to Open a Donut Business? Know Your Startup Costs

John — Wed, 10 Mar 2010 22:46:31 +0000

Knowing your startup costs for any business venture is always a good idea. As we have previously discussed the capital needed to start a doughnut business can be very low or very high depending on where you are headed in the business. For example, if you want to start a franchise donut business, of course your start up cost will be much higher than if you start a simple one man operation small doughnut business, with one product to sell. You need to be aware of all the costs associated with starting your business, it just makes sense.

Do you know of anyone else in your network of friends or family who have started a business in the past? They are usually an excellent resource and can answer many of your questions for no charge at all. There are many similarities in businesses, so they do not necessarily have to have a donut business in order to give you good advice. There are many things that can suck money out of you, and you want to be aware of each one of them. There are so many unexpected cost in running and starting a business, you want to plan for the unexpected. It is never fun to realize you have unexpected expenses that you must attend to. Pay attention to the people that offer you advice, especially ones that have had their own business. They are an invaluable resource in your future endeavors. Also make sure you are comparing apples to apples, prices in some cities are different, so you need to be sure about licensing and taxes for different areas.

Remember there is no education like experience, you may find out after starting your donut business, that you have found out more by making mistakes on your own. Sometimes education is experience that is what you do with it that matters. Be sure you are aware of everything that goes on in your business, and the less surprises you have, the better off you are.

Should You Start a Doughnut Business in a Slow Economy Part 2

John — Sat, 27 Feb 2010 10:07:01 +0000

A lot of potential would-be business owners face the dilemma of starting out on their own on a daily basis. They know that they have a good product, doughnuts, but they are afraid that the slow economy will prohibit them from doing well in the donut business. They fear they will not be able to make it through the very difficult startup period When overhead is high and revenue is low.

The first thing you should do when starting a new business or thinking about starting a new donut business, save your money and get debt that you have currently paid off. If you are overrun with that and have no savings, when you experience bad times in your donut business, they will be amplified. If you are having difficulty making ends meet and have additional bills related to donut business venture You'll be in very bad state very quickly. If I don't give you any advice that you do not take, be advised that you need to have savings and most of your debt paid off before venturing out into having your own business. This becomes increasingly important when you have a family to support and only one income. If you do not do anything else before you start your done the business, get your debt paid and build your savings.

If you have enough money to live for two years saved, then you will have a very significant amount of money to help you when times are tough. Keep in mind you need to have enough money saved to pay your mortgage, utility bills, and any other debt that you may have. These bills have to be paid every month, you really do not have much of a choice.

The next thing you should do when contemplating starting a donut business, is setting up a timeline. You can use this timeline to set your goals of where you want to be and when. You can also use the timeline to develop a strategy for your donut business. Use the timeline to determine the amount of time you'll spend on developing and marketing the business. You will use it to plot times when you will work on the business. Do not set unrealistic goals, like working in the middle of the night if you do not have a history of doing something like that. Setting unrealistic goals when starting your donut business will only push you that much closer to failure. Be realistic and setting your goals And you will set yourself up for success in business.

Another thing you will want to do is analyze the opportunities you have in your area for setting up a donut business. Are there a lot of schools and churches that you could possibly sell your doughnuts to, maybe set up charity events to help push your doughnuts. The more people that taste your doughnuts, the better chance you have of people falling in love with them and wanting them. You want to make sure that there is a market for your business. How many people in your area are selling donuts? Have they been in business for very long? Do you have a unique donut recipe that you can share? Do you have a passion for what you are selling? All of these questions will get you closer to having a successful donut business and keeping you happy And a wave from your job.

Should You Start a Donut Business in a Slow Economy Part One

John — Fri, 26 Feb 2010 09:59:14 +0000

As you drive home from your current job do you ever wonder what it would be like if you would not have to do that anymore? You may think that you are lucky to even have a job when so many people do not have one. After all, these are bad times and having a job is a good thing and knowing you have a paycheck coming in is definitely a plus. You may even have the chance to move up in your company and make more money.

You may have often thought about starting your own business and all of the perks that come along with it. You could take advantage of the tax to deductions, Be your own boss, and all of the other things that you always hear about working from home or having your own business. It is true, when you work for yourself you do not give Uncle Sam an interest-free loan while you earn money, you pay the tax man after you have already earned it and take out your deductions. The doughnut business could afford you a lot of deductions and peace of mind knowing that doughnuts will always be in demand and people love them. But you question the timing of starting your own business. You have reason to be afraid, change is always a hard thing to do.

You have all of these things going through your head, But how could you live with yourself if your family lost their home and their life savings because of your business venture. That would be a very difficult pill to swallow, especially if you have a family. You feel trapped and go to work daily Thinking about the way life could be. It is much easier to be told what to do and how to do it than venture out on your own and try to make something of a business. You have probably heard all the horror stories of opening up a food related business. One of the good things about having a donut business, especially a small donut business, is you are selling one product and the overhead can be quite low. We will talk more about that in a bit. Stay tuned tomorrow and we will continue our discussion about starting a good business end is poor economy.

Getting Capital for your Donut Business

John — Tue, 23 Feb 2010 17:03:20 +0000

You have an excellent donut recipe, You have a location and an audience to sell your too... and you are certain that they will sell very well. Now you just need to get equipment licensing and other things rolling in order to get your business started. Yet found a great place to get equipment, but you have found that it can be very expensive. If you do not have any money saved but you are financially secure, i.e. you have enough money to make ends meet. Then he may want to get the capital to run your donut business from other sources.

Do you have good or decent credit? If so, then you may be able to get a small business loan from your local bank. Local banks are usually easier to deal with than big banks that just look at numbers. Credit unions are excellent places to get loans for $10,000 or less. If possible attempt to get a loan at a bank that you frequent often. You may be surprised how easy it is. They will want to know what the money is for of course and what you intend on doing with it. This will help you get the necessary capital that is required to get your business venture up and running.

If getting a loan from a bank or credit union is not an option, Have you considered borrowing the money from a family member? Maybe you can borrow the money from a close friend who could possibly be a business partner? We explained the differences between a business partner and a venture capitalist and a previous post. But to summarize, when someone invests (capital) in your company they will have little control over the day-to-day operations of the business. It is simply your responsibility to pay the loan off when you start to make money, or whatever arrangement that you may have with the venture capitalists. Having a business partner can be a sticky situation if you are not careful. The business partner in your donut business could be difficult to work with or have different ideas on how things should be handled. As previously mentioned you can pay a higher rate on the loan than giving 50% of the company to someone who will not be actively involved in it. Be very careful about taking money from people and the contracts that you sign.

The business partner model has worked for us and our situation, but it may not for you. Assess your needs and what everyone brings to the table before you make a decision. This lone decision Could mean the success or failure of your venture. Not to mention the overall happiness that you will have our not have by going into the doughnut business.