My Donut Business.com

We talked last week the importance of having a business plan for your doughnut shop business. It is also equally important to have a plan for marketing. We touched on this briefly a few months ago but would like to discuss it in more detail and in our post today.

Your overall marketing plan should cover 3 to 6 months. You need to determine how much money you're going to commit to marketing your doughnut business. You also will determine how the money will best be spent and be realistic on your goals. After this you will need to determine your target market. Where are you going to sell your donuts and to whom. Who are the people that are most likely to buy your product? Do they have families? Does it matter how much money they make? You do not want to answer every one to these questions. Everyone is not who your target market is, do not fool yourself into thinking this, it is a mistake that a lot of people make. Target different people with different marketing, most of the big companies do this. Your marketing will be different to college students that will be to stay-at-home moms.

Think about how you're going to reach these people, are you going to use a mailing list? Are you going to put an ad in the paper? Are you going to give away free samples? Putting an ad in the paper or using a mailing list could be a start in getting the word out for your donut business. Especially if you want to set up shop there and sell them at their venue, i.e. their church, school or whatever. If you decide to use a mailing list, narrow it down as much as possible. You can buy mailing list of all the churches in your town. A lot of times they will even mail the postcards or letter for you. Don't buy from the first-person that tries to sell you a mailing list, you could get burned very quickly. Pay attention to your marketing, it can mean the success or failure of your business.